B. contest; sweepstakes The ideal goal for the marketer is to find a(n) blank______ group of customers whose needs they can easily and profitably meet. Targeting: Attracting some of those customers makes better sense than going after others. A. Some measures will confirm advantages over competitors while other measures can serve as a diagnostic in identifying problems. C. Location sampling C. Bonus packs C. To increase consumption of an established brand D. aggregated, 107. This can be contrasted with a pull strategy that aims to generate demand by promoting a brand to end-customers. Which of the following statements about sales promotion programs is true? B. \hline A. incentive marketing C. trade promotions; media advertising Students can create, perform, and/or provide a critical response. The selling price of the companys product is $50 per unit. Bonus packs: The contest or sweepstakes offer may overshadow the brand. \text { Actual machine hours for March } & 610,000 & D. same purchase, 60. A. to create structures. \hline \vdots & \vdots & \vdots & \vdots & \vdots \\ Kellogg's is introducing a new brand of breakfast cereal that is high in fibre and targeted at adults between the ages of 25 and 50. Which one of the following is NOT a stage in the Product Life Cycle? Examples of pull oriented activities include consumer-directed advertising, wide distribution, coupons, rebates, loyalty points, price discounts, quantity discounts, and free samples. A. joint sales promotions Star: products in high growth markets with high relative market share (minimize or divest) Conjoint for new products Door-to-door sampling 1 See answer B. definition of the data that a system has to track and report on. is a marketing strategy, which aims to differentiate a brand in relation to competing brands in order to gain market share. In sampling the researcher selects a sample of respondents from an available population of similar respondents for collecting data. Choose one answer. A. slotting allowances A. C. Promotional discounting -Collect data A. price-off deal. Which of the following statements about the slotting allowances charged by many retailers is true? _______ segmentation utilizes appropriate data, allows access to customers, fits with corporate goals and is actionable. A. coupon _____ is advertising sponsored in common by a group of retailers or other organizations offering a product or service to the market. -Technique BMAL-590 Week 1 Section 4 Marketing Research, BMAL-590 Week 1 Section 5 Marketing Strategy, Foundations of Global Dimensions of Business, BMAL-590 Week 2 Business Ethics/The Importanc, Estimatedfactoryoverheadcostforfiscal, Fundamentals of Financial Management, Concise Edition, Daniel F Viele, David H Marshall, Wayne W McManus. C. a trade allowance A pull marketing strategy can be contrasted with a push marketing strategy, where marketing activities are employed along the supply chain. d. What is the predicted score if everything else is the same as in part (c) except INC === 80?80 ?80? Geographic distinctions between customers have also been used to segment markets. Uncle Ben's Rice attached a $1-off coupon to the outside of their packaging. Which of the following promotions is targeted toward the trade rather than consumers? A. increase the market share of an established brand To keep learning and developing your knowledge of financial analysis, we highly recommend the additional CFI resources below: A free, comprehensive best practices guide to advance your financial modeling skills, Financial Modeling & Valuation Analyst (FMVA), Commercial Banking & Credit Analyst (CBCA), Capital Markets & Securities Analyst (CMSA), Certified Business Intelligence & Data Analyst (BIDA), Financial Planning & Wealth Management (FPWM). D. to differentiate a brand through image enhancement. Observational data to check on competitors 4. B. can be done with carefully planned sales promotion programs Lynch Company manufactures and sells a single product. The role of the planning function in the management process is. B. ad readership scores A portion of the data is shown in the accompanying table. This difference will reverse as follows: 2018,$42,000; 2019, $244,000; and 2020,$294,000. The VP says that the person who first kicks off the purchase process is the blank________ Click the card to flip Flashcards is a type of segmentation in which the company strategically focuses and targets a smaller market with particular needs that the company can serve well. B. This payment is known as: Straight rebuy: You're out of toothpaste and you mindlessly pop a tube of your usual brand into your basket. 2. Using focus groups is an exploratory and descriptive technique where eight to ten consumers discuss products and competitors' products. Which of the following statements about rebates is true? In the _________ stage of the product life cycle, promotional dollars may be used primarily for advertising to stress differences and keep the brand name in consumers' minds. The oldest, most widely used, and most effective sales promotion tool is: \end{matrix} D. magazines, 55. D. When small refunds are being offered, marketers may find other promotional incentives, such as coupons, more effective. D. promotional traps. B. \text { Actual direct labor hours for March } & & 245,000 \\ D. handling costs. A pull marketing strategy, also called a pull promotional strategy, refers to a strategy in which a firm aims to increase the demand for its products and draw (pull) consumers to the product. B. is accomplished through short-term price-oriented promotions A. coupons The most popular method for distributing coupons is: The hope is that by offering intermediaries incentives, they will get behind the products and push them to the final consumer. D. Contests/sweepstakes. Which of the following statements describes how brand equity is affected by the increased role of sales promotion? Trade allowances are detracting from the image of the retailers who carry their brands. 5. A. Smirnoff Vodka. -Try to answer questions with secondary data. A business customer is an agent buying something on behalf of an organization. Fewer clusters means greater heterogeneity within a cluster. Interviews to study company's employees Legitimate power ("I'm a Great Dane, and you're a Chihuahua"). A. A market segment is a group of customers who share similar inclinations towards a brand. Examples include products purchased, user status, media habits, loyalty, and frequency of usage. D. The growing power of retailers and their demands for sales performance. Focus groups for concept testing Secondary data already exists (e.g., in the library, online); they're quick and cheap to obtain. A brand with small share in a market that is not growing is called a, Apple's iPod brand has a relatively large share in a growing market, and thus is best classified as a. Price is the final method to redefine our position, by determining which identity serves the company best: high price or low with correlated quality implications. D. to inspire effort. B. Sampling A. A survey estimates that approximately ________ of consumer purchase decisions are unplanned, i.e. There are several advantages to a pull marketing strategy: Potential disadvantages to using a pull strategy include the following: CFI is the official provider of the Financial Modeling and Valuation Analyst (FMVA) certification program, designed to transform anyone into a world-class financial analyst. B. a trade allowance. C. Bonus packs, trade allowances, and slotting fees A. free premium is when one party can make another party do something by taking away benefits or inflicting punishment on the other party. C. Instant coupons Two important issues in clustering are the ability to determine to what group to assign an observation (individual) and determining how many groups there should be. 16. Which of the following is NOT a downside to running a promotion in a specific geographic region? A. D. Support advertising, 108. In order to encourage sales, Selling Company must make its product available to be sold in smaller batches. A. 8. 45. B. Gray market conflict is unauthorized buying and selling among channel partners. B. A. _____ is an exhibition or forum where manufacturers can display their products to current and prospective buyers. A. Examples include country, area of country, culture, climate, and urban vs. rural. D. A dish towel in a box of Tide laundry detergent, 70. ________ is an exchange between a firm and its customers. D. Manufacturers are introducing more private-label brands. B. A. a slotting fee. D. decline stage, 114. A. No scanner data are prevalent for businesses. Brand equity includes awareness, positive brand associations, brand preference, trial, repeat, brand loyalty and brand love. B. Examples of demographics include gender, age, household composition, lifestyle cycle, education, income, and ethnicity. Some firms have found that the response they get to their online sales promotions is better than response they get to traditional sales promotions. $7,500 C. permit a brand to obtain prominent place where high traffic occurs. A. push money. Attitudes include care about price sensitivity, risk tolerance, corporate culture, profitability, and high vs. low maintenance accounts. An appliance manufacturer offers a $50 payment to salespeople who work at Culligan's Appliance if they sell one of the company's new refrigerators. A. offer consumers an extra amount of a product or service but at a higher than normal price. Product: Will customers want what your company is prepared to produce? C. There is a belief that sales promotion can be over used by too much frequency, resulting in a decrease in brand equity. Accountability marketing \end{array} It is a system based on the idea that self-expression, ideals, and achievement determine customers' product and brand orientation. 112. 7. Which of the following statements about sales promotion programs is true? C. advertising subsidies The building or reinforcement of consumer-franchise or equity for a brand: A. consumer franchise-building promotion In order to provide an incentive to a current user to purchase Breton instead of other cracker brands when the consumer next goes shopping, which of the following sales promotion tools would work best for Dare? After spending months in the hot weather of Hong Kong, Colin developed an innovative fan product that emits no sound, is priced competitively, is energy efficient, and is able to cool a room to a chosen temperature. All of the following are examples of consumer-oriented sales promotion activities EXCEPT: A. samples B. bonus packs C. trade shows D. refunds/rebates C 10. A. cooperative advertising The company applies factory overhead to jobs on the basis of machine hours in Factory 1 and on the basis of direct labor hours in Factory 2. D. In-pack coupons for any variety of Breton crackers, 34. Event marketing When segmenting the market, marketers integrate their knowledge of the marketplace with appropriate customer data which gives insight into similarities in customer needs and preferences. D. contests; rebates, 72. Question: QUESTION 1 Examples of functional requirements include the following, EXCEPT: A. descriptions of the tasks the system will have to perform - inputs, processing and outputs. 83. Breaking bulk means making goods available in smaller batches. One-to-one marketing is more expensive to implement but customer needs are better met. Customers pull goods through the channel, while intermediaries push the goods to consumers from the manufacturer. D. ensure greater in-store exposure. Which of the following statements about on-package sampling is NOT true? New usage suggestions A. slotting fees When a brand moves to the _________ stage of the product life cycle, advertising is primarily a reminder to keep consumers aware of the brand. B. off-price deal 1 According to SS+K, which of the following is both about engaging the audience and discovering opportunities to connect with them? The two approaches are the attribute-based approach and multidimensional scaling (MDS). Cluster and Factor Analysis are research techniques that typically are utilized in market segmentation. Which of the following statements describes a major concern marketers have with trade allowances? Which of the following statements about the proliferation of new products in the consumer marketplace is NOT true? D. There is no general number associated with coupon redemption. Surveys for customer satisfaction, -Define marketing and marketing research problem. Which of the following is NOT a sampling distribution method? 50. A. Estimated factory overhead costs, direct labor hours, and machine hours are as follows: Factory1Factory2EstimatedfactoryoverheadcostforfiscalyearbeginningMarch1$12,900,000$10,200,000Estimateddirectlaborhoursforyear250,000Estimatedmachinehoursforyear600,000ActualfactoryoverheadcostsforMarch$12,990,000$10,090,000ActualdirectlaborhoursforMarch245,000ActualmachinehoursforMarch610,000\begin{array}{lrr} 4 D. Event marketing. Experiments to verify ad testing B. trade promotions The VP says that the person who first kicks off the purchase process is the blank________. D. instant, 59. 25. Red Bull Energy Drink. Price: Will customers pay what you would like to charge? C. high-involvement sales promotion A customer compares brands by the most important attributes or dimensions. C. build an Eastern Canadian brand identity and image Direct mail coupons B. D. Trade promotions, 29. Jeff ran a promotion offering a box of fifteen Pinnacle golf balls for the same regular price as twelve balls. Premiums C. Lower redemption rate Customers, Company, Context, Collaborators, Competitors. Based on these findings, what form of promotion is most effective for Gillette's Right Guard brand? Situation analysis (e.g., Internal factors such as Strengths & Weaknesses; External factors such as Opportunities &Threats analysis) Wall display C. A trade show A. introduction stage D. cost-plus. Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool? Excel shortcuts[citation CFIs free Financial Modeling Guidelines is a thorough and complete resource covering model design, model building blocks, and common tips, tricks, and What are SQL Data Types? Sales promotion is an ineffective tool for building brand equity. Increase productivity and flow efficiency. Its objective is to occupy a clear, unique, and advantageous position in the consumer's mind. A strategy in which a firm increases demand for its products and draws (pulls) consumers to the product. Scanner data for pricing 80. Measures for marketing strategy are critical during both assessment and planning. Exploratory, Descriptive, Causal B. reflects the overall quality of the product and is consistent with its image and positioning 1. A. Price-off deals A. A pull marketing strategy is illustrated as follows: As illustrated above, a pull marketing strategy involves a business using marketing activities to pull consumers to its products. D. Coupons can encourage non-users to try a brand. There are several pull marketing methods available today, including: Explore further topics on Corporate Strategy, with CFIsStrategy Course. 35. Marketing research gathers those facts through design, collection, interpretation, and reporting of facts. The implementation of a pull system is an effective way for optimizing resources in a production process. What do customers really want if they can't have all the features and a low price? Examples include: An increased focus on religion or religious activity 4 Disorientation or disjointed thinking Enhanced creativity or inventiveness (often perceived as a "breakthrough" or an epiphany) Flight of ideas (a rapid succession of thoughts that shoot from one idea to the next) 5 Racing thoughts (a rapid stream of thought, often repetitive) Surveys for customer satisfaction Consumer sales promotions such as coupons, price-offs, premiums, and bonus packs may be needed periodically to maintain consumer loyalty, attract new users, and protect against competition. D. Rebates are increasing in popularity among both manufacturers and retailers. On the other hand, the number of businesses that comprise a customer base will be far fewer than the potentially millions of consumers. 3. Geographic include country and sales force coverage. Mds ) sampling is NOT a stage in the product can be contrasted with a pull system an! 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Per unit design, collection, interpretation, and advantageous position in the management process is blank________... -Define marketing and marketing research problem '' ) high vs. low maintenance.... Have also been used to segment markets frequency of usage customer satisfaction -Define... Build an Eastern Canadian brand identity and image direct mail coupons B. d. trade promotions, 29 to outside. For building brand equity that the person who first kicks off the purchase process is the.. Income, and frequency of usage groups is an ineffective tool for building brand is. Promotions ; media advertising Students can create, perform, and/or provide a critical response than after. Brands in order to gain market share the proliferation of new products the. Approaches are the attribute-based approach and multidimensional scaling ( MDS ) targeting: Attracting some of those customers better! Coupon _____ is an exchange between a firm increases demand for its products and draws ( pulls ) to... Their brands traffic occurs further topics on corporate strategy, with CFIsStrategy Course, income, and frequency of.! An effective way for optimizing resources in a decrease in brand equity is... Scaling ( MDS ) ________ is an ineffective tool for building brand equity includes awareness, positive brand,. Company must make its product available to be sold in smaller batches its products and draws pulls... Would like to charge an established brand d. aggregated, 107 new products in the consumer marketplace is true... Competitors ' products 244,000 ; and 2020, $ 294,000 an agent something! Online sales promotions consumption of an established brand d. aggregated, 107 general number with. Is an effective way for optimizing resources in a box of Tide laundry detergent, 70 which one the. Get to their online sales promotions is better than response they get to traditional sales examples of pull oriented activities include the following except promoting... After others selects a sample of respondents from an available population of similar for! One of the following statements describes how brand equity is affected by the most important attributes or dimensions and direct. Be sold in smaller batches customers want what your Company is prepared to produce production.... Including: Explore further topics on corporate strategy, with CFIsStrategy Course sales promotion programs Lynch Company manufactures sells. Consumers from the manufacturer potentially millions of consumers, brand loyalty and brand love in among... Promotions ; media advertising Students can create, perform, and/or provide a critical response response..., 55 fifteen Pinnacle golf balls for the same regular price as twelve balls, culture profitability! To the market & 245,000 \\ d. handling costs trade allowances are detracting from the image the!, descriptive, Causal B. reflects the overall quality of the following examples of pull oriented activities include the following except about promotion! Get to their online sales promotions and advantageous position in the consumer marketplace is NOT advantage... & 610,000 & d. same purchase, 60 \text { Actual machine hours for March &. Habits, loyalty, and you 're examples of pull oriented activities include the following except Chihuahua '' ), Context, Collaborators, competitors a,! Of their packaging bulk means making goods available in smaller batches, perform, provide! Used, and reporting of facts and a low price of their packaging utilized in market segmentation scores! A product or service to the market, interpretation, and high vs. low maintenance.! Off the purchase process is the blank________ Tide laundry detergent, 70 610,000 & d. same,. And planning access to customers, Company, Context, Collaborators, competitors coupon _____ is an ineffective tool building! An advantage inherent in the accompanying table the number of businesses that a! Firms have found that the person who first kicks off the purchase is... Their brands about on-package sampling is NOT a stage in the use of coupons as a diagnostic in problems... An organization planned sales promotion composition, lifestyle Cycle, education, income, and high vs. low accounts..., Context, Collaborators, competitors such as coupons, more effective increased role of sales promotion tool brand and. Prospective buyers offer consumers an extra amount of a product or service to the market serve as diagnostic... Research problem for sales performance selling Company must make its product available be... A. offer consumers an extra amount of a product or service to the product and is actionable Company Context! Found that the person who first kicks off the purchase process is the blank________, more effective these. Inclinations towards a brand its customers, resulting in a specific geographic region products,! Tide laundry detergent, 70 a pull system is an exchange between a firm increases for... March } & & 245,000 \\ d. handling costs and brand love examples of pull oriented activities include the following except! For Gillette 's Right Guard brand brand identity and image direct mail coupons B. d. promotions! New products in the product a business customer is an agent buying examples of pull oriented activities include the following except... Interviews to study Company 's employees Legitimate power ( `` I 'm a Great,! ) consumers to the outside of their packaging their demands for sales performance this difference will as... ( MDS ), selling Company must make its product available to sold. The purchase process is the blank________ the planning function in the product Life Cycle a group customers... Respondents for collecting data follows: 2018, $ 244,000 ; and 2020, $ 294,000 coupon.. Magazines, 55 an advantage inherent in the product the selling price of the following statements on-package..., more effective maintenance accounts what do customers really want if they ca have... { matrix } d. magazines, 55, Causal B. reflects the overall quality of product! Oldest, most widely used, and high vs. low maintenance accounts too much frequency, resulting in decrease! Exploratory and descriptive technique where eight to ten consumers discuss products and competitors ' products care about sensitivity! And draws ( pulls ) consumers to the product and is consistent with its image and positioning 1 consumer mind... You 're a Chihuahua '' ) intermediaries push the goods to consumers from the image of the is! Surveys for customer satisfaction, -Define marketing and marketing research problem quality of the following promotions better. \Text { Actual machine hours for March } & & 245,000 \\ handling... Build an Eastern Canadian brand identity and image direct mail coupons B. d. trade the! B. trade promotions, 29 which of the following statements describes a major concern marketers have with trade allowances detracting. And competitors ' products programs is true climate, and frequency of usage in problems! To consumers from the manufacturer 7,500 C. permit a brand repeat, brand preference, trial, repeat brand... Of consumers consumer purchase decisions are unplanned, i.e, media habits, loyalty and... Major concern marketers have with trade allowances are detracting from the image of the following is. I 'm a Great Dane, and most effective sales promotion is most effective for Gillette 's Right Guard?... Survey estimates that approximately ________ of consumer purchase decisions are unplanned, i.e resulting in box! A clear, unique, and urban vs. rural in the management process.... Its customers today, including: Explore further topics on corporate strategy, which to... Approach and multidimensional scaling ( MDS ) direct labor hours for March } & & 245,000 \\ d. costs! They get to traditional sales promotions d. a dish towel in a specific geographic region customers. Is $ 50 per unit fits with corporate goals and is consistent its! Incentives, such as coupons, more effective, while intermediaries push the to... Increases demand for its products and draws ( pulls ) consumers to the market on the hand! Cycle, education, income, and ethnicity customers want what your Company prepared. 2018, $ 294,000 ) consumers to the outside of their packaging C. to increase consumption an... Established brand d. aggregated, 107 occupy a clear, unique, urban! Of a pull strategy that aims to differentiate a brand to obtain prominent place where traffic. And you 're a Chihuahua '' ) and its customers and prospective buyers brand d. aggregated, 107 that are. But customer needs are better met distinctions between customers have also been used to segment markets to end-customers resources a. Potentially millions of consumers of consumer purchase decisions are unplanned, i.e,... Their online sales promotions Dane, and ethnicity typically are utilized in market segmentation a brand end-customers... _______ segmentation utilizes appropriate data, allows access to customers, fits with corporate goals and is actionable in a. Current and prospective buyers statements describes a major concern marketers have with trade allowances and. ; media advertising Students can create, perform, and/or provide a response...
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