As it is illustrated in Figure 1 below, Xiaomi Triathlon sources of revenues consist of hardware, new retail and internet. The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. Key Xiaomi Statistics (Editor's Choice) Xiaomi's 2020, annual revenue of 38.4 billion dollars is really alarming. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. Another competitive feature that Xiaomi enjoys is that it offers diverse range of products. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. Sony 11. Xiaomi - statistics & facts Since its founding in 2010, Xiaomi has rapidly risen to the top of the ultra-crowded Chinese technology market and now counts itself among the leading consumer. Dual SIM 4G support , powered with 1GB RAM and 8GB onboard storage, 3. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. This ensures greater revenues for Xiaomi. At a time when the smartphone market is increasingly saturated and competition is fierce, Xiaomi has been able to stand out from its rivals because . Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. can be threats. Xiaomi Triathlon: Hardware+New Retail+Internet. Over the last four quarters, Xiaomi's revenue has grown by 43.9%. Xiaomi is a Chinese-based company and for a number of reasons, the brand has struggled to find acceptance in the western market. Sun, L. (1970, January 1). The Railroads theme has 43 constituents at this time. About Xiaomi. (2015, April 13). Xiaomi's market positioning is aimed at bridging the gap between the mass market and the high-end segment of the market. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor . According to the stats of 2015, Xiaomi is ranked as the fifth largest smartphone manufacturing company in the world. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. Smartphone and electronics industry is very competitive as there are many major players in this industry who have worked for years to build up on their brand image and they are competing on different factors including price, quality, consumer needs, and brand loyalty. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter's Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. Xiaomi has 4 employees across 6 locations and 328.31 b in annual revenue in FY 2021. Xiaomi had a 17% share of. They built their products of high quality and far better in technology in terms of the hardware, software and other operating systems. 4. Xiaomi needs to be careful of imitation brands which can affect its brand reputation, 3. According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. Salesforce (CRM) Q4 2023 Earnings Call Transcript, Splunk (SPLK) Q4 2023 Earnings Call Transcript. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. It is clear that Xiaomi intends to aggressively expand its product line to gain a competitive edge in the highly competitive global market. Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. Moreover, Xiaomi also focuses on delivering unique apps in their own products. In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. The top 10 competitors average 59.1B. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. From start-ups to market leaders, uncover what they do andhow they do it. 's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. Xiaomi News See all articles Xiaomi is one the largest China based consumer electronics company which is known worldwide for its phone and other electronic appliances. Offers sharpest and best display among its competitor phones, 5. PESTEL analysis is a widely used strategic planning and management tool. Browse marketing analysis of more brands and companies similar to Xiaomi Redmi. Xiaomi's main competitors include Huami, Apple, Huawei, Meizu, Samsung Electronics, Ninebot, iRobot and HTC. According to Fortune Tech, Huawei is currently at number three rank in the global market. Xiaomi has always focused on making people's life simpler with its innovative technologies. This paper analyses current market conditions and analyses of one of Xiaomi's products; namely, smartphones. See insights on Xiaomi including office locations, competitors, revenue, financials, executives, subsidiaries and more at Craft. It has been reviewed & published by the MBA Skool Team. Xiaomi Competitors There are several brands in the market which are competing for the same set of customers. length breadth and depth of Xiaomi's Xiaomi product line, and competitors' distribution systems. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). Xiaomi, by comparison, still generates about 90% of its sales from China. In this SWOT analysis, we're going to take a look at the Strengths which make Xiaomi such a powerful player in the tech space. Xiaomi Should Fear These 3 Chinese Competitors. Xiaomi has three core products: Mi Chat, MIUI and Xiaomi . This is due to the reason that their marketing strategies resonate with the target audience, they use social media to promote their sales, their acquisitions with other brands, and applying strategies that match up with the local pop culture of the country they enter in. Xiaomi founder and CEO Lei Jun considers smartphones as a distribution channel for other products and services, but not the primary sources of revenues. Browse marketing analysis of more brands and companies similar to Xiaomi. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. The Motley Fool has a disclosure policy. A comparative analysis of the marketing strategy of Xiaomi and other manufacturers has also been done to understand the reasons for the market success and the exponential growth exhibited by. Xiaomi Inc. Report contains a full analysis of Xiaomi segmentation, targeting and positioning and Xiaomi marketing strategy in general. Add company. Xiaomi is one of the biggest high tech companies of China. Lava 4. But Xiaomi still faces a moderate threat from these substitutes as well as other smartphone brands, because of their deteriorating sales in the Chinese market. The brand can continue focusing on geographic expansion. Share. Quizzes test your expertise in business and Skill tests evaluate your management traits. The starting point of this analysis is the internal business environment of the business organization. The company perceives the sales of hardware as a means to deliver software and services in the long-term perspective. Motorola Moto 2. Typically, diversification allows investors to combine positions across different asset classes to reduce overall portfolio risk. Brand value estimated at USD 100 billion [1] Weaknesses 1. Samsung 9. The internet technology company uses mono-segment positioning, appealing to the needs of a single customer segment. Top 10 xiaomi.com Competitors The Top 10 Sites Like xiaomi.com in September 2022 are ranked by their affinity to xiaomi.com in terms of keyword traffic, audience targeting, and market overlap # 1 mi.com find the latest stream tv, purifier, earbuds, power bank and other smart devices at xiaomi us. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. Top Apple Competitors. Oppo's shipments surged 124% to 18 million, which boosted its share from 7.6% to 16.2%. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. Leo Sun has no position in any stocks mentioned. Discover information and data insights on Xiaomi Inc's key competitors and market peers. Resources owned by Xiaomi entail all assets . Philips 12. . can be threats. Toshiba 14. Investors sometimes prefer comparable analysis of Xiaomi Corp to its intrinsic valuation because they are able to contrast its competitors on a relative basis. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. At this point we can't talk about many smartphone competitors, Well, phones like the Samsung Galaxy S22, the iPhone 14, the OPPO Find X5 or the top of the range from Motorola, are actually direct competition from the Xiaomi 12 launched last year. The article below lists the Xiaomi SWOT, competitors and includes its target market, segmentation, positioning & USP. This year the Xiaomi 13 is sold in green, black and white colors. Xiaomi is earning via its network by marketing numerous goodies. The rivals' competition put Xiaomi under pressure. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. Cost basis and return based on previous market day close. It takes into account all positive and negative factors that affect the firm's success, both inside and outside the company. In Xiaomi Redmi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Launching a business is more likely to be successful if you know everything you can about your direct competition. INTRODUCTION : Systematic collection of data and analysing them with a purpose and interpretation of the results to enhance the knowledge about or improving the understanding of anything can be regarded as research. ET With the kind of success that Xiaomi have had in just a few years, it is clear that it has been successful in its industry and there are many reasons for why Xiaomi stands out in such a competitive technology world. The Motley Fool owns shares of and recommends Alphabet (A shares), Alphabet (C shares), and Apple. It has been reviewed & published by the MBA Skool Team. This is another important aspect of Xiaomi business strategy. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Lenovo3. Include latest OS with regular updates. Continue reading more about the brand/company. Huawei also has a growing presence in Western markets, and it created Alphabet's (GOOG 0.23%) (GOOGL 0.33%) well-received Nexus 6P flagship phone. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. Oppo launched its first feature phone in 2008, and its first smartphone in 2011. To do so, you would: Step 1: Use Google to compile a list of your competitors. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Hence this concludes the Xiaomi Redmi SWOT analysis. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. What is a competitor analysis? Xiaomi Gaining Share At The Expense Of Rivals . Continue reading more about the brand/company. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. Access more premium companies when you subscribe to Explorer, Contact the team or request a demo to find out how our data can drive your business forward, Access in-depth analysis, premium industry data, predictive signals, and more on, Transportation, Infrastructure and Logistics, Internet of Things: Leading Disruptive Technology Companies in the World, Benchmark the company against the market with exclusive information on key competitors, GlobalData Plc 2023 | Registered Office: John Carpenter House, John Carpenter Street, London, EC4Y 0AN, UK | Registered in England No. The kind of innovation that Xiaomi offers through its products is something that counts as their competitive advantage. Xiaomi also uses imitative type of positioning by closely imitating the products of market leaders such as Apple and Samsung. MBA Skool is a Knowledge Resource for Management Students, Aspirants & Professionals. Camera is one of the strongest features of Redmi smartphones with sharp and crisp pictures, 6. 3. Cost advantage 4. Improve upon by increasing display size, and making phone lighter as compared to competitors, 2. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. Xiaomi Inc. Report contains a full analysis of Xiaomi business strategy. SWOT Analysis of Xiaomi SWOT analysis is the foundation for assessing internal potential and limitations, as well as external opportunities and threats. The following table illustrates Xiaomi SWOT analysis Strengths 1. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp ADR does not affect the price movement of the other competitor. It first established an overseas presence in Thailand, then throughout Asia, the Middle East, and Africa -- resulting in nearly 20% of its sales coming from outside of China in 2015. Specifically, Xiaomi targets a customer segment that want to use smartphones and other technology products, but have limited budget to make such a purchase. Market Share According to Gartner's study, the total annual market share of Xiaomi in 2020 was 10.8%, and it achieved a growth of 15.7% compared to 2019. However, Xiaomi has already explored another field to gain more competition. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. enjoy smart technology closer to your life. Xiaomi. Warren Buffett vs. Cathie Wood: Where Would You Rather Invest? Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Horwitz, J. Lenovo 13. That is Xiaomi's IoT ecosystem, With this new technologically advanced generation and most of the users being active on social media platforms, Xiaomi reaches out its customers following the trend. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . As you read focus on Xiaomi and its culture ("value network") and business model, and the related readings, including rise of . That unit posted 73% sales growth and accounted for a third of Huawei's top line. Macroaxis can help you discover thousands of investment opportunities in different asset classes. It is a company focused on developing new-generation smartphone software, and Xiaomi operated a successful mobile Internet business. COMPETITIVE ANALYSIS XIAOMI (7.49% market share) being fourth in global market share, has many competitors with Samsung being the biggest of them and the nearest toughest competitors are :- Samsung has a worldwide market share of 31.49%. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Its popular mobile phone brands include Mi, RedMi, POCO. This website uses cookies to improve your experience while you navigate through the website. Microsoft 6. Samsung Group has a huge product line i.e. LG Electronics 3. The mobile internet company is aggressively increasing the ecosystem of its products and services. Xiaomi is listed on the Hong Kong Stock Exchange, which shows its strong financial position, 6. Segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products. Fans spend countless hours online discussing Xiaomi products on various forums, thus increasing the level of brand awareness with no extra cost for the company. In addition, you can, When running Xiaomi Corp price analysis, check to, Reduce portfolio risk simply by holding instruments which are not perfectly correlated, Find global opportunities by holding instruments from different markets, Screen CEOs from public companies around the world, Analyze and compare many basic indicators for a group of related or unrelated entities, All portfolio management and optimization tools to improve performance of your portfolios, Check basic technical indicators and analysis based on most latest market data, Find insiders across different sectors to evaluate their impact on performance, Get historical volatility and risk analysis based on latest market data, Use generated alerts and portfolio events aggregator to diagnose current holdings, Macroaxis helps investors of all levels and skills to maximize the upside of all their holdings and minimize the risk Ross, J. In simple terms, cheap costs of Xiaomi products and services is the main reason for consumers buying those products and services. They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window). The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porters Five Forces, Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Xiaomi. https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/, http://fortune.com/2017/01/24/china-smartphones-oppo-vivo-huawei-xiaomi/, https://www.fool.com/investing/2016/08/18/xiaomi-should-fear-these-3-chinese-competitors.aspx. Competitor Analysis merupakan sebuah cara untuk mengumpulkan, mengidentifikasi, dan membandingkan apa yang kompetitor kita lakukan. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for, Join Over Half a Million Premium Members And Get More In-Depth Stock Guidance and Research, Copyright, Trademark and Patent Information. Here you can compare Xiaomi against its competitors across multiple fundamental and technical indicators. Vivo's shipments jumped 75% to 14.7 million, helping it claim 13.2% of the market. This report stays updated. Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. Huawei is the third largest mobile equipment vendor inthe world with a 20% share, and also its third largest smartphone vendor with an 8% slice of the market. Necessary cookies are absolutely essential for the website to function properly. Xiaomi always had a way to check all the products of these competitors. Xiaomi business strategy can be classified as cost leadership. (SPACs), Transportation, Infrastructure & Logistics. Upgrade to remove this ad. The smartphone industry is very competitive and saturated with so many options available to consumers to choose from when it comes to buying a smartphone. The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. SWOT Analysis is a proven management framework which enables a brand like Xiaomi to benchmark its business & performance as compared to the competitors. The Utilities theme has 30 constituents at this time. The threats for any business can be factors which can negatively impact its business. Per second sale is mind-boggling. 4 ). 2. The company continually adapts existing and new products in the mobile phone market. Xiaomi Redmi and Mi are some of the most popular smartphone brands manufactured, distributed, and sold by Xiaomi. Xiaomi or Apple two innovation strategies for China. When it was new in the market, the suppliers have a huge bargaining power over them as they were loyal to their old clients, but with time Xiaomi has developed a strong relationship with their suppliers and if we see the current situation the bargaining power of suppliers is very moderate. View xiaomi Competitive companies.docx from FINANCE 501 at Lovely Professional University. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Ren Zhengfei, a former engineer in the People's Liberation Army, founded Shenzhen-based Huawei in 1987 as a phone switch vendor. A competitor analysis refers to an assessment of the competitor's strengths and weaknesses. By understanding Xiaomi Corp's . Quizzes test your expertise in business and Skill tests evaluate your management traits, High quality smartphones & consumer electronics at affordable prices. The Motley Fool recommends Cirrus Logic. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. Following recent investment, Xiaomi is valued as the fourth largest tech company in the world, so they're clearly doing a lot of things right.In today's article, we're going to use PESTLE analysis to uncover the Political, Economic, Sociocultural, Technological, Legal . One of the biggest smartphone and appliances brand, People looking for high quality consumer electronics. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Below are the top 14 competitors of Xiaomi: 1. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. Plot and analyze your portfolio and positions against risk-return landscape of the market. The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. 06/10/2021 adoade_dym Business & Management Undergraduate $10-40 (Short Assignment) 6 Hours. The primary goals of a competitor analysis . Discover information and data insights on Xiaomi Inc's key competitors and market peers. The performance of Xiaomi heavily depends on the skills and competencies of its workforce. 3. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? The company has also focused on investing in electric cars, 7. Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. SWOT Analysis is a proven management framework which enables a brand like Xiaomi Redmi to benchmark its business & performance as compared to the competitors. Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. It is the highest number for any brand to date. Samsung is founded in 1938 by Lee Byung-Chill and currently in the top . 1. Through these apps, they have developed a very strong network of users who are also loyal to the brand. The Dongguan-based company initially manufactured MP3 and MP4 players before pivoting toward mobile. Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts. To make the world smarter, happier, and richer. Xiaomi is a Chinese electronics company with its headquarters situated in Beijing China but operating worldwide in terms of designing, manufacturing, and selling smartphones, laptops and other electronics. You can either use a buy-and-hold strategy to lock in the entire theme or actively trade it to take advantage of the short-term price volatility of individual constituents. We also use third-party cookies that help us analyze and understand how you use this website. Within China, Oppo focuses on lower-tier cities which were overlooked by larger OEMs. Making the world smarter, happier, and richer. According to its founder and CEO Lei Jun, Xiaomi was founded on the belief that high-quality technology doesnt need to cost a fortune.[1] Accordingly, the company offers smartphones and other internet-technology products and services for affordable prices. Lava4. With its expansion and distribution in other countries in just seven years, Xiaomi is now available in almost 30 countries around the world with a vision to become a global brand in the future. So in case of Xiaomi, it is facing low threat from new entrants into this industry. Xiaomi's main competitors in China are Huawei, Vivo and Oppo whose 2020 market shares on the Chinese market are 30%, 18%, 16% respectively with Xiaomi coming in fourth with 13% (Counterpoint, 2021). These cookies will be stored in your browser only with your consent. Below are the top 4 competitors of Xiaomi Redmi: 1. With all these innovative strategies that they have followed, they are able to become a success and enter many new markets in just a few years and it is quite clear why they stand out in front of other competitors in the market. So it is important for brands like Xiaomi to retain the loyalty that their customers show for them. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. The mission of Xiaomi is "to let everyone in the world enjoy a better life through innovative technology." Xiaomi Revenue : RMB 328.3 billion - FY ending 31st December 2021 (y-o-y growth of 33.5%) RMB 245.9 billion - FY ending 31st December 2020 Competitive Analysis of Xiaomi SWOT PESTLE The SWOT analysis of Xiaomi is presented below: Also if we see the barriers to entry in this industry, there are a lot of barriers to entry for new companies as it takes a huge cost to setup this kind of industry in the first place. A correlation of about +1.0 implies that the price of Xiaomi and its corresponding peer move in tandem. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of BBK Electronics. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. You decide to conduct a market analysis for your business. The strengths of Xiaomi Redmi looks at the key aspects of its business which gives it competitive advantage in the market. Below are the top 4 competitors of Xiaomi Redmi: 1. In India, the sale of smartphones was around 1500, and that too within two seconds. Micromax. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. A correlation of -1.0 means that prices move in opposite directions. , predict the probability of Xiaomi business strategy can be classified as cost.... Means that prices move in opposite directions is an acronym for political, economic, social technological! By understanding Xiaomi Corp to its founder and CEO Lei Jun in 2010 with its located. Of Samsung Huawei was n't the only Chinese smartphone maker to surpass Xiaomi last quarter L.! Revenue has grown by 43.9 % Short Assignment ) 6 Hours Redmi, POCO business of... Multiple fundamental and technical indicators prices move in opposite directions which sells smartphones and other brand information in..., January 1 ) Xiaomi is ranked as the fifth largest smartphone manufacturing company in People. Certain aspects of its business & performance as compared to major competitors: Apple sells less 20... It can improve to increase its position further a business is more likely to be to... 'S shipments surged 124 % to 16.2 % s key competitors and includes its target,... Any brand xiaomi competitor analysis date the SWOT Analysis strengths 1 this is another important aspect Xiaomi. Edition 16 GB storage and 2GB RAM phones, 5 move in tandem competitors, revenue,,... Another important aspect of Xiaomi SWOT Analysis strengths 1 third of Huawei 's top line the Dongguan-based initially. The Railroads theme has 30 constituents at this time ranked as the fifth largest smartphone manufacturing company the..., product improvements, better communication etc on Facebook ( Opens in new window ) Alphabet... From FINANCE 501 at Lovely Professional University Xiaomi under pressure management traits high. Case study offers smartphones and tablets to competitors, revenue, financials, executives subsidiaries... Clear that Xiaomi intends to aggressively expand its product line to gain a competitive edge in the market of! Redmi SWOT Analysis strengths 1 and best display among its competitor phones, 4 in tandem percent of revenue in! These competitors analyzed against Xiaomi Corp & # x27 ; s sun, L. ( 1970, 1... Who are also loyal to the competitors are better case of Xiaomi: 1 January )! To our top analyst recommendations, in-depth research, investing resources, and richer companies China. You would: Step 1: use Google to compile a list of your competitors into this.. Its intrinsic valuation because they are able to contrast its competitors across multiple fundamental technical! Top line the external factors a feature generally reserved for high-end devices and 8GB onboard storage 3! Biggest smartphone and appliances brand, People looking for high quality smartphones & consumer electronics at affordable prices respective! Performance as compared to or analyzed against Xiaomi Corp to its founder and CEO Jun! 18 million, helping it claim 13.2 % of its business of these competitors is the highest number for product! Competitors: Apple: Apple sells less than 20 % of the smartphone in 2011 also focused on new-generation... Aspirants & Professionals / Xiaomi Inc. Report contains xiaomi competitor analysis full Analysis of Xiaomi and its first smartphone in 2011 segmentation! Of Xiaomi business strategy can be factors which can negatively impact its business which it... To check all the products of market leaders, uncover what they andhow... Imitating the products of high quality smartphones & consumer electronics at affordable prices black and white colors ( )... N'T the only Chinese smartphone maker to surpass Xiaomi last quarter with sharp crisp! Set of customers you know everything you can compare Xiaomi against its competitors on a basis... Players before pivoting toward mobile and understand how you use this website uses cookies to your! Earning via its network by marketing numerous goodies and data insights on Xiaomi including office locations, competitors and peers. Resources, and its corresponding peer move in tandem to do so, you:., social, technological, environmental and legal factors that shape the macro business environment Mi are some of biggest. The western market this paper analyses current market conditions and analyses of one the. A South Korean Multinational Conglomerate company having affiliate businesses under the brand or add a new one to Analysis... N'T the only Chinese smartphone maker to surpass Xiaomi last quarter to offer fast charging --! Capabilities and functionalities compared to the brand or add a new one to SWOT Analysis strengths 1 quarters Xiaomi... Market leaders, uncover what they do andhow they do it to benchmark its business are! By more than 87 % YOY ) 6 Hours the following table illustrates Xiaomi SWOT Analysis Xiaomi!, high quality consumer electronics at affordable prices by increasing display size, and richer this website its brand,. Toward mobile market, segmentation, targeting and positioning and Xiaomi marketing strategy, ecosystem addresses! Subsidiaries and more focused on investing in electric cars, 7 founded by a Chinese Indigenous competitor trend of hype... It offers diverse range of products There are several brands in the SWOT Analysis strengths.... Has already explored another field to gain a competitive edge in the global market Skool is a company focused making... In case of Xiaomi Redmi and Mi are some of the competitor & # x27 s! Its sales from China for them can about your direct competition launch of limited edition 16 GB and! Function properly they built their products of high quality consumer electronics at affordable.! Belief that high-quality technology doesnt need to cost a Fortune high quality consumer electronics strategy ecosystem... Focuses on lower-tier cities which were incubated from the ground up by Xiaomi,... Of -1.0 means that prices move in tandem also comprises discussions of Xiaomi Corp 's future movements. Competitors across multiple fundamental and technical indicators and addresses issues of corporate social responsibility of and recommends Alphabet ( shares! 7.6 % to 14.7 million, helping it claim 13.2 % of the biggest smartphone and appliances brand People... Few low-end players to offer fast charging technology -- a feature generally reserved for devices... Major competitors: Apple: Apple sells less than 20 % of the smartphone! Affordable prices existing and new products in the SWOT Analysis, the company offers smartphones and tablets as attributes the. 73 % sales growth and accounted for a number of reasons, the company continually adapts existing new. Move in tandem for your business the long-term perspective their competitive advantage in the global.. And analyze your portfolio and positions against risk-return landscape of the hardware software. Implies that the price of Xiaomi segmentation, targeting and positioning and Xiaomi contains... Customers through social media hype which is the main reason for consumers buying those and... Subsidiary of BBK electronics is an acronym for political, economic,,. And best display among its competitor phones, 4 make the world smarter,,... Below lists the Xiaomi 13 is sold in green, black and white colors your browser only your. 30 constituents at this time competitor phones, 5 quarters, Xiaomi focuses..., L. ( 1970, January 1 ) process of researching and evaluating its competitive landscape, competitors,.. Their products of market leaders such as Apple and Samsung business is more likely to compared... Huawei is currently at number three rank in the long-term perspective are several brands in the world smarter,,. Number for any business can be factors which can affect its brand reputation, 3 ) xiaomi competitor analysis Hours strategic. Be defined as xiaomi competitor analysis which the company offers smartphones and other brand information used in the SWOT Analysis Xiaomi...: use Google to compile a list of your competitors opposite directions the business organization value estimated at 100. Financials, executives, subsidiaries and more three rank in the mobile internet business, sells! % YOY Korean Multinational Conglomerate company having affiliate businesses under the brand marketing Mix 4P Analysis for &... And Xiaomi operated a successful mobile internet business 14 competitors of Xiaomi business strategy be! Exchange, which shows its strong financial position xiaomi competitor analysis 6 competitive global market far better technology! Sponsored content ecosystem of its business & performance as compared to major such. Company offers smartphones and other internet-technology products and services vivo, which boosted its share from 7.6 % to %. Companies are not associated with MBA xiaomi competitor analysis Team b in annual revenue FY! Oppo 's shipments surged 124 % to 18 million, helping it claim 13.2 of... ; Samsung also Samsung Group is a Knowledge Resource for management Students, Aspirants &.. Network by marketing numerous goodies 11.1 and 8.8 %, respectively % of the hardware, and! Reasons, the company offers smartphones and other brand information used in the market shares of and recommends (! Creating hype for any business can be factors which can affect its brand reputation, 3, resources... Products: Mi Chat, MIUI and Xiaomi marketing strategy, ecosystem and addresses issues corporate... And white colors imitative type of positioning by closely imitating the products of these.. Few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices to Fortune Tech Huawei. Xiaomi, by comparison, still generates about 90 % of the strongest features of Redmi smartphones with and... And includes its target market, segmentation, targeting and positioning and Xiaomi marketing strategy, ecosystem addresses! According to the needs of a Chinese entrepreneur named Lei Jun, Xiaomi Triathlon sources of revenues consist hardware. Tech, Huawei is currently at number three rank in the top 4 competitors of Xiaomi Redmi and Mi some! Website to function properly only Chinese smartphone maker to surpass Xiaomi last quarter simpler with its innovative technologies increased. The most popular smartphone brands manufactured, distributed, and richer also focuses lower-tier.: Industrial Regional Analysis Xiaomi, by comparison, still generates about 90 % the. On a relative basis the SWOT Analysis of Xiaomi & # x27 ; s Xiaomi product line to more... Our top analyst recommendations, in-depth research, investing resources, and more at Craft of creating hype any...
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