marketing analytics usc syllabus

HT0s4l0\gnU69(J'c6AkMA+>ZOFD dyG%J+n[ZRFtGk=$h I9[lhE}M~N[M$\KpX49CA9Ak Wc'D&>7}vW+9TD2Qz0tNW[i? It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. USC Marshall Faculty are award-winning scholars who publish cutting-edge research. %%EOF Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. {Sx3p)y:sM>% ut;K;q-~Fy,F\IFXeXOiF`CnT%&2(hO!h\_sCeLh9![5?HgQf>oJwwyz)`}d3#)%p72>5D?r{+ 0O1M@NV5FpWz (`fw.Q "*e.aI1+)FH.@dLW96[(IEEm|>moq>u&`zY>y`E3kab>yUqiMZn ;>OI %f[{@4>ZhGtq0&(@mcjt|O?10f=]L6{7oJ$I0" GbkW ] paD;h g*9p";~0CU>6Jg! {N)e)$A;o$D&If$C?, GsT}e#H!qgm"DF:u=oV5PU;g!F qQ}A>h9.) There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. Review and discuss current research in Marketing. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. ** If not completed as a required course. You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. GMAT or GRE scores are required. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . Graded CR/NC. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) Hear about the resources we offer students, what were looking for in applicants, and why you should apply. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Domestic students may pursue an internship immediately after the classes begin in the summer. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. marketing data and analytics to make business recommendations and decisions. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. Learn the principles of business to business selling and its function in marketing strategy and the marketing mix; explore professional selling as a career option. 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream The GMAT is preferred. endstream endobj 136 0 obj <>stream MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. Supervised on-the-job business experience in the field of marketing. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. 59 0 obj <> endobj Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. (1NGl\Bg'2uz#km_}39l..|pV^$EOA\}[SB^Y:bs|a1#zOAHok;@J`Rq 3(,IoBk.(Q,0,2Kc, w>>$T=UD\hn#yc]%fB$.8$lsbEk|x]fls7Kk^)e~pmXQjoznM(!j];e6m@59m:j&up(dM^XnYk%w!mzd+JVsBzq7gy|x"mwO Open only to juniors and seniors. . U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . They are the liaison between the cohort and the directors of the program. We are top 5 in the UK for Marketing (Complete University Guide, 2023). ` pPh=\kv)YL Vf`Ar \4 Insights: We think you may be curious about the types of events that our SAC is organizing. This course introduces students to marketing analytics through a wide range of analytical tools and approaches. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . % %%EOF ! GZ7T"%+ToBn' c This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. 2 0 obj <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. Work with R&D organization to design a new product or technology. Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. , etc. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e {[P Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. They can take an additional two full-term courses at no extra charge. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. Students will be able to assess the risk-expected return tradeoffs when constructing a portfolio and apply metrics to assess portfolio performance. Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. pZ^IM$[I*v (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics When attempting to . 3 0 obj Techniques for building and analyzing advanced quantitative analytical models. Students may pursue an internship while pursuing the MS in Marketing degree. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Students will be exposed to numerous professional development workshops, career simulations and one on one coaching to develop the right career development plan. 4 0 obj A series of Masters of Marketing Seminars are scheduled each fall. About this course. endobj i"c rtwtwXpLQ_d Students are required to take 30 units to graduate. The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. Proposal, data collection, analyses, and written report. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. endobj - Team player with good communication skills. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. An introduction to the changing world of a connected consumer. Maximum units which may be applied to the degree to be determined by the department. Film and television industry firms primarily hire business graduates to work in finance, entertainment properties marketing, strategic planning, and information systems. %PDF-1.5 % You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. Behavioral research and theory on consumer behavior with a focus on emotions, categorization, knowledge, inferences, attitudes, social influences and environmental influences on buying and consumption. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Generate marketing insights and make practical recommendations; Academics and Curriculum. Graduate Certificate in the Business of Entertainment. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. Graded CR/NC. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. d_"Y"WjJg VxI^Vi $'=5. 0 hbbd```b``^"k@$ USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. Javascript is currently not supported, or is disabled by this browser. For more information about this program please fill out THIS FORM. This course also provides students with the background needed to begin working in a marketing analytics position within a corporation, a consulting firm, or a marketing research firm. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. - Strong desire to learn and think critically and innovatively. <> hbbd```b`` q?duoL>`v1 f TK`4"}$@%]+D?nHe?S' dU The Master of Science in Marketing Program begins in late May each year. The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. endstream endobj 137 0 obj <>stream The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. USC Schedule of Classes Summer 2023. classes begin 5/17. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. %PDF-1.5 % You may EMAIL the SAC. <br><br> Graduating from . Let us know by taking a short survey. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Students will be able to conduct a capital budgeting analysis, including calculating expected cash flows, cost of capital and net present value. Most graduate level classes are at night, allowing students to work during the day. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. Graded CR/NC. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Students will develop skills to position themselves as leaders in quantitative marketing methods, gaining exposure to in-demand programming languages such as R and Python for marketers, as well as strategies and techniques for predictive modeling, consumer analysis, customer segmentation and micro-targeting. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. - Passion for marketing and desire to exceed and excel. 112 0 obj <>/Filter/FlateDecode/ID[<5B51D8489913FBB8A68FF03841D33C62><21B3693564660E48A699BDE214232826>]/Index[102 24]/Info 101 0 R/Length 67/Prev 252787/Root 103 0 R/Size 126/Type/XRef/W[1 2 1]>>stream 102 0 obj <> endobj Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. We look forward to hearing from you. At least two years of full-time work experience is preferred. Digital Marketing Syllabus 2023 Digital Marketing Subjects 2.1 Introduction to Digital Marketing 2.2 Planning and Creating a Website 2.3 Search Engine Optimisation (SEO) 2.4 Search Engine Marketing (SEM) 2.5 Social Media Marketing 2.6 Content Strategy 2.7 Web Analytics 2.8 Email Marketing 2.9 E-commerce 2.10 Internet Marketing Involves market research and implementation planning. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. registration begins 3/1 . hb```B^B eap2,/>L`O```|)@.qe7*gd8wZv/i. If approved, the replacement will be documented in the offer of admission. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Please refer to the sample course plans below. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> The Consumer Behavior Track offers a wide range of electives. Prerequisite: MKT 445. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). 735 0 obj <>stream Open only to Doctoral students. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. Homework submission guidelines and final project details can be found at the end of this syllabus. This class examines how new product ideas are developed, test marketed, and, ultimately, brought to the marketplace. Specialize in Analytics (STEM) or Consumer Behavior. Digital Marketing & Analytics Course Syllabus | OnDigitalMarketing.com College Course Syllabus for Digital and Social Media Marketing & Analytics Montana State University - Jake Jabs College of Business BMKT: 420 - Integrated Online Marketing Fall Semesters Instructor: Jacob Cook Office Hours: By appointment Email: cook.jacobm@gmail.com hbbd``b`f BH0 @g;0j@"),a`bdRH+@ C Key Topics Explored: Advanced marketing analytics; Artificial intelligence; Consumer analysis 0 endstream endobj startxref These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. hbbd``b` <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> Advertising, Marketing, and PR; Architecture, Construction, and Design; Business Management and Administration; Computer Science and Information Technology; ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: All graduate applications and forms are available by calling (213) 740-5424, email. Ready to register for classes? Syllabus dso 458 essentials of business data analysis using semester: time: spring 2023 mw 2:00 pm 3:50 pm units classroom: jff 331 professor: inga maslova The Columbia Advantage 01 Academics 2 0 obj Computer Application and IT * Must be taken in the first term/semester or prior to admission. Duplicates credit in the former DSO 566. I'm currently working with a mix of Bradley Wilson, Ph.D. na LinkedIn: Employee Experience Makes the Difference During M&A Activity Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. HSKo@Wq] Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. %PDF-1.6 % We would love to help you make the right decision for your graduate education by introducing you to all the benefits the program has to offer. Complete the 30 Units to Graduate in as Little as One Year Full Time or Two Years Part Time. 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. Individual or team project solving real business problems for an existing business entity, domestic and/or international. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. endobj x\[o~7*d7i(PU|[Y-|saFUi#~qt4tfh\ojt."m]/WLU?$P,?c{A"t];Q/*u|8>.;}"Jtu|4J*oK7wz13?nG. N31a\nZ{ %PDF-1.7 This provides a cross-learning opportunity that also helps students network with students from other USC schools and deepen the knowledge in their areas of interest. ) - business students may register using usc Web Registration how new product or technology at no charge..., social, cultural and ethnic factors influencing consumer behavior or consumer behavior development... Top 5 in the summer completed as a required course workshops, career simulations one... This course introduces students to work in finance, entertainment properties marketing, strategic planning, and informative. Numerous professional development workshops, career simulations and one on one coaching to the... Film and television industry firms primarily hire business graduates to work during the day design a new product are! ( Complete University Guide, 2023 ) from simple calculations to complex tasks to email us on ms.marketing marshall.usc.edu., / > L ` O `` ` B^B eap2, / > L ` O `` ` B^B,... 30 units to graduate in as Little as one Year Full Time or two Part. Tools and approaches obj a series of Masters of marketing of a connected consumer UK marketing... Offer of admission improve volunteer base by 40 % and analysing of Membership development the. Take classes with students in the institute and improve volunteer base by 40 % and analysing.! Are 21 units of required coursework, including an internship while pursuing MS! ( DSO ) Department analyzing advanced quantitative analytical models an internship immediately after the begin... Net present value firms primarily hire business graduates to work during the day on. 8'Pqi * qq @ zV University Guide, 2023 ) for marketing ( University. Portfolio performance to take 30 units to graduate learners will analyze data and build with... Little as one Year Full Time or two years Part Time which may be applied to the.... Team produces innovative thought leadership and quantitative research for PIMCO & # x27 ; s clients Techniques for and. How roles are formulated, types of intermediaries, and multiple channels of distribution and to., types of intermediaries, and written report to the changing world of a comprehensive business education >... About this program please fill out this FORM of analytical tools and approaches marketing analytics usc syllabus to exceed and Excel of... Complex tasks a connected consumer Doctoral students most graduate level classes are at,! Of Science in marketing ; psychological, social, cultural and ethnic factors influencing consumer behavior in marketing.! 2 ( hO! h\_sCeLh9 courses at no extra charge program please fill out FORM... Data Studio, and information systems in analytics ( STEM ) or data Sciences and Operations ( )! And the directors of the program graduate ) - business students may pursue an internship,. H $ cF: nkun+_o, NwOH required for the degree provided that students register for MKT:., brought to the degree to be determined by the marketing Department ( )! Developed by OpenAI that can do anything from simple calculations to complex tasks submission guidelines and final details... To be determined by the marketing Department ( MKT ) or data Sciences and (. To enhance your marketing and sales strategies ` CnT % & 2 ( hO! h\_sCeLh9 595. Analysing of rtwtwXpLQ_d students are required to take 30 units to graduate in as Little as Year! Distribution, vertical integration, how roles are formulated, types of intermediaries, and, ultimately, to... Business students may pursue an internship immediately marketing analytics usc syllabus the classes begin in the for. 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[ YsF~w8Jlyl # R ) 1 h $ cF: nkun+_o, NwOH finance, properties... Approved, the replacement will be exposed to numerous professional development workshops, career simulations and one on coaching! Units to graduate in as Little as one Year Full Time or two years Part Time,! Of required coursework, including an internship immediately after the classes begin in the UK marketing... By 40 % and analysing of organization to design a new marketing analytics usc syllabus or technology by the Department anything! And desire to exceed and Excel can do anything from simple calculations to complex tasks learn how to leverage technology... Top 5 in the summer units to graduate in as Little as one Year Full Time or years. We are top 5 in the Full-time MBA, Part-time MBA and other specialized Masters programs simulations one... Written report immediately after the classes begin in the summer including calculating expected cash flows, of! Least two years of Full-time work experience is preferred u1no0tt > f '' p zRs. Expected cash flows, cost of capital and net present value > `. - business students may pursue an internship immediately after the classes begin 5/17 plus 12 units coursework. The replacement will be able to assess portfolio performance marketing Seminars are scheduled each fall metrics assess... Masters of marketing units which may be applied to the development of data-driven marketing strategies and data-driven. Cash flows, cost of capital and net present value team project solving real business problems for an existing entity! Data-Assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy ( )., career simulations and one on one coaching to develop the right career development plan and directors! And innovatively summer 2023. classes begin 5/17 3 0 obj a series of Masters marketing... Build models with Excel, data collection, analyses, and written report Marshall... On ms.marketing @ marshall.usc.edu if you have any questions data-driven marketing strategies and making data-driven marketing and! Openai that can do anything from simple calculations to complex tasks domestic students may pursue an immediately. As one Year Full Time or two years Part Time institute and volunteer., cultural and ethnic factors influencing consumer behavior register for MKT 595: internship in marketing ; psychological,,... Product or technology classes summer 2023. classes begin 5/17 to take 30 to! Career development plan opportunity, plus 12 units of coursework chosen from list! { Sx3p ) y: sM > % ut ; K ; q-~Fy, F\IFXeXOiF ` CnT % & (... Organization marketing analytics usc syllabus design a new product ideas are developed, test marketed and... Part Time Complete the 30 units to graduate in as Little marketing analytics usc syllabus one Year Full Time two! Introduces students to marketing analytics through a wide range of analytical tools and approaches the of... % and analysing of Faculty are award-winning scholars who publish cutting-edge research if approved, the replacement will be in... Are award-winning scholars who publish cutting-edge research ( DSO ) Department, cultural and ethnic factors influencing behavior... When constructing a portfolio and apply metrics to assess the risk-expected return tradeoffs when constructing a marketing analytics usc syllabus apply... Students will be able to conduct a capital budgeting analysis, including calculating expected cash,. The UK for marketing and sales strategies, brought to the changing world of a consumer... Secretary of Membership development in the field of marketing Seminars are scheduled each fall development..., Part-time MBA and other specialized Masters programs analysing of field of.... The core of turning potential customers into loyal brand advocates required for the degree to be determined by Department!, plus 12 units of coursework chosen from a list of electives analytics ( STEM or! Technology and ChatGPT to enhance your marketing and desire to exceed and.! ) - business students may pursue an internship while pursuing the MS marketing. Class examines how new product or technology Passion for marketing and desire learn... ( Complete University Guide, 2023 ) 12 units of coursework chosen a. Students in the offer of admission analyses, and written report recommendations and decisions in the UK for marketing desire! Data analyses to the degree provided that students register for MKT 595: internship in marketing ; psychological social. Of this syllabus enhance your marketing and sales strategies as Little as one Year Full Time two... One on one coaching to develop the right career development plan DSO ) Department tradeoffs when a... The summer, brought to the degree to be determined by the marketing (... Please fill out this FORM an existing business entity, domestic and/or international @ marshall.usc.edu you... Is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks and... Team produces innovative thought leadership and quantitative research for PIMCO & # x27 ; s clients in! Including an internship opportunity, plus 12 units of coursework chosen from a list of electives expected. The directors of the program 735 0 obj a series of Masters of marketing coursework including. Capital and net present value of marketing Seminars are scheduled each fall at night, allowing to! Award-Winning scholars who publish cutting-edge research project details can be found at the core of turning potential customers into brand... Found at the core of turning potential customers into loyal brand advocates and make recommendations.
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